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5 Essential Joomla SEO Strategies for Beginners
Joomla isn't search engine friendly by default. You need to put some work into improving this. What is important that you notice when you begin your SEO focus on Joomla website may be the URL or each page. The page URLs produced by Joomla aren't search engine friendly. They've always query parameters, which doesn't give many details for search engines to properly index and rank those same pages. Whenever you do on-page seo, among stuff you should pay a lot more attention is the URL of the page you want to optimize. It needs to be informative and meaningful, well populated with keywords and preferably with ".html" extension.
1. Use Internet search engine friendly URL
To make your Joomla website's URL internet search engine friendly, you've got a lot of options. The first one is to use the default Joomla's SEF plugin. Automatically this plugin is not activated, so you have to go to your global configuration page and activate that.
You may also use third party free or paid components which do the same thing with a lot more features. Among my favorite is sh404SEF.
2. Craft catch Page titles for all pages in your website
More often than not, on Joomla websites with default title that say "Home". This is the title of the home page. Mostly beginners aren't seeing might the way you change that title additionally a tiny bit obscure in the beginning. As you know, page title is one of the main on-site criteria considered by search engines when ranking web pages. So you should give your website meaningful title with your main keyword included in it. To change this title, perform the following:
a. Go to Menu Manager and click your primary menu. b. From the list of menu items, open the one that says "home" c. Now on the right-hand side of the screen there are a number of parameters you are able to change. Open "Parameters (System)" and alter the area that say Page title to your desired homepage title and save.
3. Setup Meta data for every page in your website
Meta data might not have just as much value in the eyes of search engines as used to have few years back but nonetheless you want to do proper optimization focus on them. When optimizing Meta data of the webpage. You should focus more about the description rather than keywords. You are writing good descriptions regarding your page, preferably 160 characters long. This description may be the one the thing is on internet search engine result page beneath your title. Therefore it provides extensive value to assist your link in the internet search engine result page stand out. Obviously if search engines like google cannot find relevant description inside your Meta tag, they will attempt to extract some text from your body building on the page and use that as description around the search engine result page. However, you have the chance to decide things to put instead, so use this advantage to attract more visitor from search engines.
The major problem I see on plenty of Joomla powered website is that they use one set of Meta description and keyword for those pages online. This is wrong! You need to set up individual teams of description and keywords for every page on your website. You are able to still make use of the global configuration to create Meta data for the whole website, however, you should add Meta data for each article you add from you're your article manager page.
To add Meta data for an article you just wrote, look at the right section of Article  page to locate fields for entering Meta data.
4. Take advantage of 404 error page pages
Most often the thing is a Joomla website with the default 404 error page with small details about the error and a link to webpage. You should setup a 404 page, either with a couple kind of plugin or setup one manually. Include valuable resource on this page to direct the consumer somewhere back to your site. Or include search form you can use by the user to obtain back on track. Or use some of the phrases from users query on the previous page and convey searching result page yourself. The point here is to prevent users from being frustrated by the mean error page.
5. Insert H1 Tags In Joomla
It's a good idea to make use of H1 tag as your article title decorator. It's some significance to wards convincing search engines like google that the page is actually about the keyword you have been mentioning starting from the page title. I understand pages which do well without H1 tag, but who cares if you're able to get a little help on your SEO for little if any work. Go ahead and us H1 tags for your your articles' Title.